Ice-cold priority
Carbonated, citrus-forward lime profile staged for the cooler. If it doesn’t hold up sweating in your hand, it doesn’t ship.
Coming soon · Protein hard seltzer
You're already drinking. Might as well get jacked.
Early-stage formulation: hard seltzer with protein folded in—not a shakes-and-gym gimmick. Lime lead vision and key art pictured; retail timeline still TBD.
Pre-launch formulation
12 fl oz concept
Preview creative
~10g
protein / can
Design target · not finalized
5% alc. / vol.
~100 calories
12 fl oz (355 mL)
Prototype label — not for sale. Figures are design targets, not tested nutrition claims.
Heavy on execution. Straight seltzer energy.
Same aisle you already hit for hard seltzer—structured so protein shows up without turning the pint night into a lecture. Facts get locked once the lab and legal team sign off on the finished label.
Protein in the spec
Design target near 10g protein per 12 fl oz—measurable on the math sheet, marketed without turning into a supplement pitch.
Coastal aggression
Sharp wordmark, high-contrast line look, disciplined copy. Loud creative, sober compliance.
Flavor
Lime is the lone lead SKU in view right now—rendering and label details will shift as we finalize the run.
Lead concept
Lime
Bright citrus, dry finish, condensation-forward key art in the hero above. Labeling and SKU setup are still in motion—this is the line we’re leaning into first.
Launch list · wholesale
Not on shelves yet—drop us a note for distribution interest, inbound retail questions, or when you want pinged on the first run. Plug in your production email behind this button before you go wide.